Summary
This award supports research with the primary objective to establish an approach for Design for Product Evolution (DfPE) considering the dynamic nature of customers' preferences, and how they are affected by the information received through their social network. The central hypothesis is that a computational framework for DfPE can be accomplished by integrating dynamic models of decision-making at multiple resolutions, specifically, Decision-Field Theory (DFT) for individual level customer decision-making, and spreading dynamics at the population level to model the influence of social networks
